Maybe not so surprising, but oh so important; the content goes before price.
If it is interesting enough or exclusive (it doesen´t have to be more effort doing the content, it can be that you only have it here on VOYD for example), it will be enough for you to be able to charge for it.
Well, it may not work like that for everyone. But it’s a good example.
The boys with Sweden’s largest fishing channel were also nervous about starting to charge for their videos. But when it was time to release their more elaborate fishing film, they felt they wanted to get paid at least a little for all the time they had spent.
And BOY, did they get paid…
After only ONE week, they surpassed one year of revenue on YouTube, where they have had over 1 million streams.
If you have several videos or audio files, the opportunity for sales obviously increases. In addition, you can then package them if you want and sell some, or all of it, in a discounted package. This way you can create more sales.
Feel free to book a demo with one of Creator Success Managers. They’ll be happy to explain and answer any questions!
We have interviewed over 1000 people and over half of them stated that they were ready to pay for longer videos from the creators they follow.
In addition, they are willing to pay for podcasts, audio and shorter videos etc. However, it´s important that the shorter videos feels exclusive in that, for example, they are only available to those who pay, or that they are released for paying followers before everyone else.
- 54.2 % can pay for longer content
- 30.1 % for podcast or audio
- 22.2 % for shorter videos
- 18.6 % for pictures
- 12 % percent kan pay for files
If you feel that it takes too much time to produce longer or more exclusive content constantly, then it´s perfect to start a membership service.
Then you can offer members the chance to, for example, watch all your YouTube videos before everyone else (requires no extra from you), see exclusive shorter clips or bloopers only shown here, while you produce and release a new longer or more exclusive video later (which then included in the membership).
Who doesen´t love to feel exclusive or to be first on the ball? ⚽️
And a perfect way for you to generate revenue every month!